6/10
There are not too many examples in the encyclopedia of dictatorships
where the despot leaves office through the ballot box. The status-quo method is for him to pass on
or be overthrown in a subsequent coup.
General Augusto Pinochet overthrew Chile’s democratically elected
President in 1973 and enacted a campaign of exile, torture, disappearances, and
straight-up murder against anyone alleged to be in opposition to him.
By 1988, feeling pressure from the international community
for his lack of legitimacy, Pinochet agreed to a vote where ‘Yes’ means he
would stay in office for eight more years and a ‘No’ vote means fresh elections
would be held sans Pinochet. Both sides
would be allotted 15 minutes of TV time for 27 days to campaign for their
respective sides. Enter Rene Saavedra
(Gael Garcia Bernal).
Rene is a successful advertising exec recruited by the ‘No’
campaign to put together their 15-minute spots.
Rene wants to turn out the youth vote using the latest marketing methods
like those you would see in an ad for Coca-Cola. There will be people dancing in the street,
families having picnics, humorous jokes with a married couple in bed, and
overall, everyone will be happy. Coke
does not sell Coke by telling you Pepsi tastes bad. They say you can be this happy too if you
drink Coke.
The established opposition, oppressed and beat up for years
by government thugs, despises these cheap tricks as gimmicks and complains they
ignore the 15 years of human rights violations perpetrated by Pinochet. They are absolutely right; however, Rene asks
them whether they either want to win the vote or whine for 15 minutes every
night about the past. This election is
about the future.
Director Pablo Larrain made a very bold and risky decision
with how he chose to shoot his movie. He
used low-definition Sony U-matic magnetic tape to film it. The aspect ratio is an uncomfortable 4:3 and
the picture looks faded, washed out, and has frequent scenes shot looking up
from below which get blinded by the sun.
The U-matic was widely used by Chilean news media in the late ‘80s;
therefore, the audience is unable to tell which scenes is actual footage from
the protests and vote and which are new.
This decision is so bold it probably cost Larrain some votes
in the Oscar’s Best Foreign Film category.
The effect works; I had no idea whether or not some scenes were shot in
2012 or 1988. Unfortunately, the film is
ugly. Audiences are not used to this
aspect ratio, which takes them out of the film, the bleached-out color lacks
punch, and the shaky from below camera work becomes a nuisance. Bravo to Larrain for taking such a risk, but No
would have been much more effective with modern filmmaking techniques.
No’s savior is its unique story. The idea of overthrowing a brutal dictatorship
through TV advertising you would see on a Mad Men episode ensures an
interesting film about a time and place most people are not too familiar
with. Even if you already know how the
vote turned out, watching original footage of street protests, violent police
responses, and Pinochet himself talking to you on the screen makes for an
interesting history lesson. Also, here
is an integral example of the beginning of slick TV advertising mixing with political
activism, a phenomenon many probably do not cheer, yet remains part of the
process even today.
A very well written summary and review. I tend to agree with you. While the film was interesting, I ultimately didn't find it very entertaining.
ReplyDeleteShane
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